Here's How to Pick a Penny Stock That Can Make You Some Serious Money!

One of the most exciting types of stocks to invest is penny stocks. Although some people shy away from them because they are worried about the risks, these stocks offer a tremendous potential for large gains. Of course, the key is knowing how to properly invest in them.

First off, the definition of what a penny stock is differs depending on who you ask. Some people will define a penny stock as any stock that is priced under $1.00 - others go as far as to say what anything under $5.00 is a penny stock.

In my opinion, I look at any stock under $2.00 as a penny stock. I disagree with going any higher as there are several well established and fairly healthy organizations that have stock prices between $2 and $5.

Now - how do we pick a good penny stock? This is obviously the question that we want to be able to answer in order to make the big bucks.

It's important to understand that many of the penny stocks don't have the same accounting regulations as stocks that are listed on the larger national exchanges. As an example, there are over-the counter penny stocks known as "pink sheets" that have fairly loose standards that they need to follow.

Because of this, I don't pay as much attention to the "numbers" on the company's financial statements. I don't ignore them of course - I want to make sure the company isn't one phone bill away from bankruptcy - but I don't analyze them too closely.

Instead, it's best to take a "top-down" approach and the view the company from a broader scope. What industry are they in? Is it a growing industry? Do they offer a unique product or service? Are there barriers to entry in the industry that will prevent them from growing?

You want to pick a company that has the potential to grow and is in an industry that offers a large potential. You don't want a company that is involved in an industry that is dying. By the time they pick up steam, there just won't be any profit potential left.

There are plenty of penny stocks that will fit my criteria. Companies that are in a growing industry, have a sound business plan and that aren't in a horrible financial situation can offer tremendous gains in the long run.

Now let me make it clear - I don't win on all my choices. Many of the companies may not make it. But when I find a winner the gains I can get heavily outweight the losses I might experience with the others. It's incredibly exciting.

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